20 September 2011

Big Yellow C - New York

I know I wasn't the only person in New York City walking around in bewilderment wondering about the Big Yellow C statues that were placed around the city that started on September 13.  From afar it looked as if the piece of art could be part of a designers typography exhibit.  It was revealed on September 20 by BigYellowC.com that the C's were to promote and educate awareness about the disease and provide information about testing to New Yorkers about Hepatitis C.  The statues were found anywhere from Times Square, Bryant Park, Penn Station, Union Square, Harlem, Battery Park, DUMBO and Fulton Street.  I was lucky enough to stumble upon three in one day, a new one at Bryant Park placed the following week and even later spotted a mural.

The public art/marketing piece drew me in completely before the announcement as I had anxiously searched online for what the possible meaning could be.  Text was eventually placed upon the pieces and also displayed a QR reader for smart phones allowing pedestrians to interact while learning facts about the disease.  More information on the disease can be found on FindHepC.  I hope to see more campaigns throughout the city that will allow tourists and city dwellers to learn about issues via statement pieces such as these, presenting issues which normally are often ignored.  It gives you something to think about and gives the city something to talk about.  Check out the photos I snapped during my commute.  Public awareness, I'm totally into you.
126th and Amsterdam
42nd Street - Bryant Park
Lenox Ave - Harlem
14th Street - Union Square
42nd Street - Times Square

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